Frequently asked
questions

The Brand With Purpose Assessment is a 75 question diagnostic designed to help you understand the current strength of your brand across five areas: Identity, Expertise, Visibility, Reputation and Trust. Your results show where your brand is strongest, where gaps may exist and where you may want to focus next.

Most people complete the assessment in approximately 8 to 10 minutes. Take your time and answer based on where your brand is today, not where you hope it will be in the future.

No preparation is required. You do not need financial information, marketing reports or brand documents. The assessment is designed around your understanding and experience of your brand.

Answer from the perspective of the brand you are trying to strengthen. For a personal brand, answer about yourself. For a business brand, answer based on the business and how it currently shows up in the marketplace.

Yes. You do not need to have an established business or polished brand. The assessment can be especially useful when you are building, repositioning or entering a new stage because it helps identify what needs clarity before you invest more time or money.

You will receive your Overall Brand Score, scores across the five Brand With Purpose pillars and deeper insight into the components that make up your brand. Your results are designed to highlight strengths, blind spots and practical opportunities for improvement.

Yes. The assessment can be used again in the future to see how your brand has evolved. If you are attending the workshop, you generally do not need to retake it if you have already completed it recently.

Absolutely. The assessment is designed to provide useful insight on its own. The workshop takes the next step by helping you turn those insights into decisions, priorities and a practical implementation plan.